Jamie announces his new whisky

Outlander fans will soon have something new to toast. Actor Sam Heughan, who stars as Jamie Fraser in the popular time-travel drama, is launching a whisky brand, which appears to be called ” The Sassenach.”

Heughan posted a logo on his Instagram account today, which reads “The Sassenach Unique Spirits,” and features the national animal of Scotland, a unicorn.

The caption elaborates: “Unique. @sassenachspirits Distilling now in Scotland… Drop by drop.”

In his stories, he also added “Can’t wait for you to try this…!”

The whisky is part of Heughan’s new business, Great Glen Company, and in an interview with The Scotch Malt Whisky Society published earlier this year, he spoke of his dream to create his own spirit.

“I set up the Great Glen Company to produce products that I believe in, using my heritage and passion as inspiration,” he said. “We are currently working on my brand of whisky with our first announcement soon. First stop is obviously the lifelong dream of having my own dram.”

The project has been in the works for several months, with Heughan sharing a behind-the-scenes look at the process on social media.

Back in May, for example, he teased the first photoshoot for the brand on social media.

And in June, he posted a photo of several whiskies on his Instagram account, writing, “When setting out on an adventure, the journey always comes to an end. The perfect Whisky blend is almost there…!”