Pixar’s new blockbuster Brave film is set in Scotland and has been inspired by a number of Scottish castles, mainly Eilean Donan Castle and Dunnottar Castle. The film has made $66.7m (£42.8m) in its opening weekend, knocking Madagascar 3: Europe’s Most Wanted off the top spot. Brave is the first Disney Pixar animation with a female protagonist. Brave, which will close the Edinburgh International Film Festival later this week, is the the 13th consecutive Pixar release to open at number one. “Their track record is just unbelievable,” said Paul Dergarabedian, analyst for box-office tracker Hollywood.com.
“The Pixar brand just carries so much weight with the audience. It doesn’t matter almost what the story is about if it has the Pixar name.”
Brave’s heroine, who rebels against her family’s plans for her to marry, is voiced by Kelly Macdonald, of Trainspotting and Boardwalk Empire fame.She was born and bred in Scotland , as were most of the cast, which includes Robbie Coltrane, comedian and now chat show host Craig Ferguson and Macdonald’s Trainspotting co-star Kevin McKidd, better known to American audiences for his role in Grey’s Anatomy.
Send ecards of Eilean Donan Castle .
Eilean Donan Castle inspiration
Eilean Donan has inspired many artists and photographers down the years. Images of the castle have featured in countless calendars and postcards. It is one of my favourite castles in Scotland because of the huge potential it offers throughout most of the year.
VisitScotland marketing campaign
VisitScotland found out that Mel Gibson’s film Braveheart in 1995 brought a whole flood of visitors to Scotland , mainly from America.They have decided to try and capitalise on Brave to promote Scotland and bring a whole new generation of visitors to Scotland.
VisitScotland has launched its biggest ever global marketing campaign, working alongside Disney Pixar to reach millions of potential visitors across the world. The campaign will showcase every corner of Scotland through a new TV and cinema advert, a new website and extensive marketing and events activity in countries ranging from the US and UK to France and Germany. The TV and cinema campaign will reach around 80 million people in the UK and abroad and is expected to boost the Scottish economy by around £140m.
The campaign will see the airing of VisitScotland’s first TV advert in North America for ten years – thanks to a major funding boost by the Scottish Government. The timing of the campaign is crucial, with this market showing encouraging signs of recovery. The number of American visitors increased by 15% last year and it is Scotland’s biggest overseas market, with more than 400,000 visitors spending £311m every year.
UK audiences will also be treated to the new advert in cinemas and TV in a special UK version which will launch when the film opens in August.
The new 30-second advert, which is voiced by the BBC’s historian and presenter Neil Oliver, will be broadcast on some of the world’s largest networks and in cinemas before the film, taking creative inspiration from the theme “Scotland. Where legends come to life.”
First Minister Alex Salmond attends Brave premiere
First Minister of Scotland Alex Salmond has done his bit to promote VisitScotland’s marketing campaign with his attendance at the film premiere and a raft of press interviews.