OUTLANDER has been cited as helping bring a “phenomenal” boost to tourism in Scotland as new figures show an increase in visits.
Malcolm Roughead, Visitscotland chief executive, said the interest in film and television series locations like Outlander, shot and set in Scotland, has helped the rise in summer visitor numbers last year.
He said: “We knew anecdotally that tourism businesses across Scotland had a good summer in 2017, but it is absolutely phenomenal to see just how much growth there was compared to the same period in 2016 with overseas visits up by 14.6 per cent and domestic visits up by 10 per cent from July to September.
“Such exceptional increases across visits and spend can be attributed to a myriad of different factors which have worked together to create a perfect blend for Scottish tourism.
“Key influences include increased capacity on air routes from countries all across the world, favourable exchange rates and of course the Outlander effect which has had a huge impact with many coming to experience the land that inspired the popular books and TV series.”
The head of the national tourism agency went on: “More than that, we are noticing a real uplift in the staycation market with less people flying out of the UK for the first time in a number of years, meaning many are simply getting out and about exploring their own country.
“This is a real testament to the hard work of our tourism industry which is constantly innovating and investing to ensure visitors receive not only a quality experience, but a memorable one.
Pioneering partnerships have been at the heart of Visitscotland marketing activity including key collaborations with TripAdvisor, booking.com and E4, ensuring we reach more potential visitors globally in new and exciting ways.
Mr Roughead said: “Our focus on digital marketing and unique PR campaigns including an ambitious YouTube influencer campaign has been very successful, with Scotland punching above its weight on a global platform.
“Tourism is the heartbeat of the Scottish economy, causing a ripple effect which touches every industry and community, creating employment and economic growth.
“We will continue to work hard to ensure the sector remains a priority for Scotland for many years to come.”
Overseas figures from Office of National Statistics show 11.6m UK visits and domestic tourism statistics of 3.5m visits from the Great Britain Tourism Survey from July to September last year.
Private tours Lallybroch
Private tours Edinburgh offer a wide range of tours of Scotland’s castles , film locations and landscapes – visit Outlander , Monty Python and Game of Thrones film locations.Phone 07305-294773 for bookings .
This tour visits Lallybroch Castle, Blackness Castle ( Fort William ) and Linlithgow Palace ( Wentworth Prison )
Tours start at 10 am . Our private group tours take up to four people to three Outlander filming locations. We also offer bespoke private tours with the option of choosing your own itinerary .
Tours start from locations in Edinburgh or Glasgow .
Normal pickup point is Edinburgh/ Glasgow city centre , your hotel or the airport .
Other pickup points can be arranged .
- Lallybroch – Midhope Castle, ancestral home of Jamie Fraser
- Linlithgow Palace – Wentworth Prison
- Blackness Castle
- half day Outlander tour
- Take in unique views of three historic castles featured in Outlander
- Small private group tour with up to of four people
- The Kelpies are the largest equine sculptures in the world.
- Private tours of Falkirk’s greatest attractions
- Falkirk tours available five days a week .
Doune Castle tours , Doune featured in Monty Python , Game of Thrones , the Outlaw King and Outlander .
Outlander tours , tour the real film locations used in Outlander, including Lallybroch and Castle Leoch
Kelpies tours, visit the amazing 30 metre high Kelpies in Falkirk
Falkirk tours and transfers, visit the Kelpies and the Falkirk Wheel, two unique attractions connected by the Union Canal.
Book your Taxi from Linlithgow to Midhope Castle / Lallybroch on 0800-6190575 . Pickup from Linlithgow railway station or the High Street .
Mary Queen of Scots Tours phone 07305-294773